{"id":1173,"date":"2023-10-26T12:18:23","date_gmt":"2023-10-26T09:18:23","guid":{"rendered":"https:\/\/uus.mysushi.ee\/our-story\/"},"modified":"2025-07-28T14:08:06","modified_gmt":"2025-07-28T11:08:06","slug":"our-story","status":"publish","type":"page","link":"https:\/\/mysushi.ee\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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Story of MySushi<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From great love for food, came a wonderful success story!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2012<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The beginning of MySushi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5 May 2012 – when it all started! Three friends decided to start serving sushi to pass on their love of sushi. The home restaurant in Astangu, Tallinn, didn’t even have a separate space – sushi was made in the same apartment and you could only order takeaway. People just ate on the playgrounds and benches in front of the apartment building.<\/p>\n

The taste sensations were well received and the popularity grew. Soon a website was set up, an agreement was signed with Chilli.ee, a courier was hired and Facebook marketing was given a boost.<\/p>\n

However, it soon became clear that the restaurant could not be continued in an apartment and dedicated premises would have to be found to continue the co-ordering service. The move was made to Odra 16, close to the Tallinn Bus Station.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2013<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hooray, first restaurant!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first tiny MySushi restaurant was opened on Odra Street in Tallinn.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2014<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Two new restaurants added<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As MySushi grew in popularity, the next restaurants were opened in Mustam\u00e4e on Vilde Street and in Lasnam\u00e4e on Pinna Street.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2015<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FIRST MAJOR RESTAURANT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Stockmann<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first major restaurant opens in a Stockmann department store. A new MySushi eatery was also opened in the J\u00e4rve Centre. A new MySushi restaurant was also opened in the J\u00e4rve Centre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2016<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mere puiestee MySushi was added to the list of restaurants, where the owner’s wife started making delicious cakes – they quickly grew in popularity and gave rise to the legendary MyCake cakes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2017<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3 new restaurants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Three new restaurants were opened – in Viimsi on Kaluri, in Mustam\u00e4e on Tammsaare and in Haabersti.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2018<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1 new restaurant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The wave of new restaurants continued and a new location was opened in Pirita.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2019<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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REFRESHMENT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New look<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The concept was given a completely new look and a restaurant with a new design was opened in the Kristiine centre. It was very well received, attracted more people and shopping centres started to show interest in MySushi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2020<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sky is the limit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This year, a major growth got started and several new locations were launched: the Rocca al Mare Centre, Lasnam\u00e4e Centrum, Linnam\u00e4e Prisma, Smuuli Maxima, Mustakivi Prisma, Sikupill Centre, Viru Centre, Stroomi Centre and \u00dclemiste Centre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2021<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MySushi stands out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apollo Group became interested in MySushi and exciting negotiations began!<\/p>\n

Apollo Group acquired 51% of MySushi. With the support of the Apollo Group, they expanded their reach and moved out of Tallinn. The first MySushi restaurants were opened outside the capital: Tartu in the L\u00f5una-, and Eeden centres. New eateries were also opened in Tallinn in Mustika and Nautica centres.<\/p>\n

Another big step was also taken and the first restaurant was opened in Riga.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2022<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fast expansion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Great sushi experiences were already being taken across Estonia. Four new restaurants were opened: Tallinn Magistral Centre, P\u00e4rnu Kaubamajakas, Maardu Prisma and Viljandi Uku Centre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2023<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WELCOME APOLLO GROUP<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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25 restaurants<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A brand new restaurant was opened in Laagri Selver, while J\u00e4rve and \u00dclemiste Centres were expanded.<\/p>\n

The Apollo Group acquired a 100% stake and became the sole owner of the brand.<\/p>\n

The MySushi family currently includes 25 restaurants in Estonia and one in Latvia. The total number of employees is around 235.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2024<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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New MySushi Restaurants <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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and Stockmann Restaurant’s New Concept.<\/p>

In May, we opened the Stockmann restaurant with a new concept, where guests can enjoy an Asian-inspired, flavor-packed menu alongside refreshing cocktails, all complemented by a stunning panoramic view.<\/p>

New MySushi restaurants have also opened in Tallinn\u2019s Coca-Cola Plaza and Tartu\u2019s Kvartal Center.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Everything is possible \u2013 MySushi is expanding!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Coca-Cola Plaza has been renewed, and since April, the stunning MySushi with a beautiful terrace is once again open \u2013 now in the new Apollo Plaza building.<\/p>

Also in P\u00e4rnu, a new MySushi opened in July in Port Artur 2.
You can now enjoy the best sushi experience even more \ud83d\ude42<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Story of MySushi From great love for food, came a wonderful success story! 2012 The beginning of MySushi 5 May 2012 – when it all started! Three friends decided to start serving sushi to pass on their love of sushi. The home restaurant in Astangu, Tallinn, didn’t even have a separate space – sushi was […]<\/p>\n","protected":false},"author":1,"featured_media":951,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1173","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nOur Story - MySushi<\/title>\n<meta name=\"description\" content=\"MySushi has grown and changed a lot over the years - getting better and more popular! Our journey started many years ago with an idea from three friends to provide good and accessible sushi. 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