From great love for food, came a wonderful success story!
5 May 2012 – when it all started! Three friends decided to start serving sushi to pass on their love of sushi. The home restaurant in Astangu, Tallinn, didn’t even have a separate space – sushi was made in the same apartment and you could only order takeaway. People just ate on the playgrounds and benches in front of the apartment building.
The taste sensations were well received and the popularity grew. Soon a website was set up, an agreement was signed with Chilli.ee, a courier was hired and Facebook marketing was given a boost.
However, it soon became clear that the restaurant could not be continued in an apartment and dedicated premises would have to be found to continue the co-ordering service. The move was made to Odra 16, close to the Tallinn Bus Station.
The first tiny MySushi restaurant was opened on Odra Street in Tallinn.
As MySushi grew in popularity, the next restaurants were opened in Mustamäe on Vilde Street and in Lasnamäe on Pinna Street.
The first major restaurant opens in a Stockmann department store. A new MySushi eatery was also opened in the Järve Centre. A new MySushi restaurant was also opened in the Järve Centre.
Mere puiestee MySushi was added to the list of restaurants, where the owner’s wife started making delicious cakes – they quickly grew in popularity and gave rise to the legendary MyCake cakes.
Three new restaurants were opened – in Viimsi on Kaluri, in Mustamäe on Tammsaare and in Haabersti.
The wave of new restaurants continued and a new location was opened in Pirita.
The concept was given a completely new look and a restaurant with a new design was opened in the Kristiine centre. It was very well received, attracted more people and shopping centres started to show interest in MySushi.
This year, a major growth got started and several new locations were launched: the Rocca al Mare Centre, Lasnamäe Centrum, Linnamäe Prisma, Smuuli Maxima, Mustakivi Prisma, Sikupill Centre, Viru Centre, Stroomi Centre and Ülemiste Centre.
Apollo Group became interested in MySushi and exciting negotiations began!
Apollo Group acquired 51% of MySushi. With the support of the Apollo Group, they expanded their reach and moved out of Tallinn. The first MySushi restaurants were opened outside the capital: Tartu in the Lõuna-, and Eeden centres. New eateries were also opened in Tallinn in Mustika and Nautica centres.
Another big step was also taken and the first restaurant was opened in Riga.
Great sushi experiences were already being taken across Estonia. Four new restaurants were opened: Tallinn Magistral Centre, Pärnu Kaubamajakas, Maardu Prisma and Viljandi Uku Centre.
A brand new restaurant was opened in Laagri Selver, while Järve and Ülemiste Centres were expanded.
The Apollo Group acquired a 100% stake and became the sole owner of the brand.
The MySushi family currently includes 25 restaurants in Estonia and one in Latvia. The total number of employees is around 235.
There are 2-3 new MySushis coming to Riga!